- Set clear objectives
What’s the goal you’re trying to achieve at the exhibition? Do you want to improve brand loyalty with customers, enter a new market, pursue sales leads or spread the word about a new product you’re launching soon?
- Create a budget
Review your promotions and marketing budget to decide if participating in an exhibition is viable. Examine the direct and indirect benefits, such as brand recognition, sales and lead generation. Check to see if they outweigh expenses from registration fees, booth hire and staff cost.
Timing is essential for an exhibition. Research the best time when your target attendees will be most receptive to your message. Additionally, search online for related trade shows to your industry, as associations always offer advice about upcoming events and businesses that will benefit your brand.
- Attend similar exhibitions
The best way to decide if a trade show is the right move for your brand is to attend other exhibitions and gain a first-hand understanding of the attendees and level of involvement required for such events. You can also ask questions from business owners who are well equipped to provide essential information.
- Who is your audience?
Research your target audience to discover the most effective way to display your services and products, based on their expectations and needs. EVENTS PRO GROUP will provide a free quote to help you create an amazing design for your trade booth that is appealing to customers and mirrors your brand identity.
- Avoid clutter
Your stand should be professional and clutter-free. No newspaper on the table, half-drunk tea, leftover sandwich or bored staff sitting around idle. Your display should be attractive, engaging and well-lit, with clearly visible labels.
- Our Expo event management services
- Attendee management
- Event production
- Event sales
- Venue management
- Imaginative displays
- Interactive technologies
- Customized stalls
- Lead retrieval
- Bespoke stand design
- Furniture hire and exhibition hardware
- Versatile poster panels
- Unique shell branding